Blog
Customer segmentation articles, training materials, presentations. The most interesting information about advanced customer analytics.
September 26, 2022
Building Customer Loyalty
Loyal customers can ensure your company's constant cash flow and profitability for years to come.
customer relations
September 20, 2022
URBAN-SHOP „COFFEE & BEVERAGES“
Customer segmentation to find active and dormant customers from Shopify, create individual recommendations for all customer categories and to automate their marketing campaigns.
case study
September 14, 2022
RFM Analysis – Customer Segmentation by Loyalty
RFM analysis is a simple yet efficient way to predict a customer's behavior.
analytics
September 8, 2022
Political book store
Customer segmentation and effective reactivation of churns and dormants for a political book store.
case study
September 7, 2022
Top tour operator
An individual enterprise solution for customer lifecycle, CLV and RFM-analysis for German tour operator for better segmentation and base scoring.
case study
September 5, 2022
Vegan products champion
Customer segmentation and automated activation campaigns for transparency about customer base, product recommendations, churn prediction helped retail to know their customers better.
case study
July 27, 2022
Cohort Analysis
Cohort analysis is a branch of behavioral analytics in which clients are not viewed as a single set but are divided for analysis into groups called cohorts.
analytics
July 20, 2022
ABC Analysis, Pareto and Lorenz
What do ABC analysis, Pareto principle and Lorenz curve have in common?
analytics
July 19, 2022
5 Advantages of Low Code Development
Low-code is a development method that allows you to design logic quickly and with low implementation costs.
analytics
July 18, 2022
No time for customer analytics?
A lack of customer analysis carries great risks and can jeopardize a company's competitiveness.
analytics
July 14, 2022
Intelligent action recommendations
Intelligent recommendations for action for sales representatives — a new reality in sales.
analytics
July 7, 2022
Time for analytical CRM
Analytical CRM uses data analysis technologies with the aim of increasing the quality of the customer base.
analytics
June 28, 2022
It’s all about recommendations
Concrete recommendations for action simplify your daily work, improve the decision-making process and save time.
analytics
May 6, 2022
Lifecycle segmentation
The customer lifecycle refers to the process of passing through the different stages of the relationship between the customer and the company.
analytics
April 10, 2022
ABC analysis
ABC analysis is a classification method to rank a company's resources according to their importance and profitability.
analytics
April 3, 2022
XYZ analysis
XYZ analysis is a classification method to rank the resources of a company.
analytics
April 1, 2022
Churn rate
Customer churn is the ongoing process whereby individual customers abandon the purchase of a company's products or services.
analytics
March 5, 2022
RFM segmentation
RFM analysis is the analysis of a company's customers to segment them by business value.
analytics
March 1, 2022
CLV. Customer Lifetime Value
In marketing, a net profit is expected to be generated throughout the customer lifecycle. The CLV valuation model can vary in complexity and accuracy, from rough heuristics to the use of sophisticated predictive analytics techniques.
analytics