Customer segmentation articles, training materials, presentations. The most interesting information about advanced customer analytics.
May 19, 2023
Data collection for analysis
What steps are necessary to get the right amount of qualitative data for analysis?
March 24, 2023
Now available in the Shopware store!
March 9, 2023
Clustering algorithms in the service of Data Mining
This article provides insight into recent advances in developing effective approaches to clustering data.
February 8, 2023
World Class Business Leaders
Cusaas participation in the "World Class Business Leaders Conference" in Bad Homburg.
January 31, 2023
Cusaas goes PowerBI
The advantages and disadvantages of using PowerBI.
January 12, 2023
Data classification with neural networks
A clear compromise between parametric and metric methods is the use of neural networks to solve classification problems.
December 6, 2022
Process Mining - Step by Step
Process mining is mainly used to analyse non-trivial processes, but it can also be used to optimize processes.
November 16, 2022
Cleaning data before saving
Data cleansing is mandatory, as the value of the repository is determined by the quality of the information collected.
November 8, 2022
Big Regional FMCG Retailer
An enterprise solution for segmentation, recommendations & customer clustering.
case study
October 26, 2022
Tangent method in ABC analysis
The tangent method is characterized by the fact that there are no fixed group borders, which makes a regular review of the threshold values unnecessary.
October 19, 2022
Data analysis methodology
There are many well-known methods for solving analysis problems. Why do they often not work?
October 11, 2022
Tech Meets Industry E-Commerce Conference @Bitkom
Cusaas participation at "Tech Meets Industry" Conference at Bitkom in Berlin
October 4, 2022
Wine shop leader
Automated tracking of the customer base and marketing campaigns, product recommendations in web shop with the the help of Cusaas solution.
case study
September 26, 2022
Building Customer Loyalty
Loyal customers can ensure your company's constant cash flow and profitability for years to come.
customer relations
September 20, 2022
Customer segmentation to find active and dormant customers from Shopify, create individual recommendations for all customer categories and to automate their marketing campaigns.
case study
September 14, 2022
RFM Analysis – Customer Segmentation by Loyalty
RFM analysis is a simple yet efficient way to predict a customer's behavior.
September 8, 2022
Political book store
Customer segmentation and effective reactivation of churns and dormants for a political book store.
case study
September 7, 2022
Top tour operator
An individual enterprise solution for customer lifecycle, CLV and RFM-analysis for German tour operator for better segmentation and base scoring.
case study
September 5, 2022
Vegan products champion
Customer segmentation and automated activation campaigns for transparency about customer base, product recommendations, churn prediction helped retail to know their customers better.
case study
July 27, 2022
Cohort Analysis
Cohort analysis is a branch of behavioral analytics in which clients are not viewed as a single set but are divided for analysis into groups called cohorts.
July 20, 2022
ABC Analysis, Pareto and Lorenz
What do ABC analysis, Pareto principle and Lorenz curve have in common?
July 19, 2022
5 Advantages of Low Code Development
Low-code is a development method that allows you to design logic quickly and with low implementation costs.
July 18, 2022
No time for customer analytics?
A lack of customer analysis carries great risks and can jeopardize a company's competitiveness.
July 14, 2022
Intelligent action recommendations
Intelligent recommendations for action for sales representatives — a new reality in sales.
July 7, 2022
Time for analytical CRM
Analytical CRM uses data analysis technologies with the aim of increasing the quality of the customer base.
June 28, 2022
It’s all about recommendations
Concrete recommendations for action simplify your daily work, improve the decision-making process and save time.
May 6, 2022
Lifecycle segmentation
The customer lifecycle refers to the process of passing through the different stages of the relationship between the customer and the company.
April 10, 2022
ABC analysis
ABC analysis is a classification method to rank a company's resources according to their importance and profitability.
April 3, 2022
XYZ analysis
XYZ analysis is a classification method to rank the resources of a company.
April 1, 2022
Churn rate
Customer churn is the ongoing process whereby individual customers abandon the purchase of a company's products or services.
March 5, 2022
RFM segmentation
RFM analysis is the analysis of a company's customers to segment them by business value.
March 1, 2022
CLV. Customer Lifetime Value
In marketing, a net profit is expected to be generated throughout the customer lifecycle. The CLV valuation model can vary in complexity and accuracy, from rough heuristics to the use of sophisticated predictive analytics techniques.