Panasonic taps into Cusaas for cutting-edge retail experience.

What steps are necessary to get the right amount of qualitative data for analysis?

Now available in the Shopware store!

This article provides insight into recent advances in developing effective approaches to clustering data.

Cusaas participation in the "World Class Business Leaders Conference" in Bad Homburg.

The advantages and disadvantages of using PowerBI.

A clear compromise between parametric and metric methods is the use of neural networks to solve classification problems.

Process mining is mainly used to analyse non-trivial processes, but it can also be used to optimize processes.

Data cleansing is mandatory, as the value of the repository is determined by the quality of the information collected.

An enterprise solution for segmentation, recommendations & customer clustering.

The tangent method is characterized by the fact that there are no fixed group borders, which makes a regular review of the threshold values unnecessary.

There are many well-known methods for solving analysis problems. Why do they often not work?

Cusaas participation at "Tech Meets Industry" Conference at Bitkom in Berlin

Automated tracking of the customer base and marketing campaigns, product recommendations in web shop with the the help of Cusaas solution.

Loyal customers can ensure your company's constant cash flow and profitability for years to come.

Customer segmentation to find active and dormant customers from Shopify, create individual recommendations for all customer categories and to automate their marketing campaigns.

RFM analysis is a simple yet efficient way to predict a customer's behavior.

Customer segmentation and effective reactivation of churns and dormants for a political book store.

An individual enterprise solution for customer lifecycle, CLV and RFM-analysis for German tour operator for better segmentation and base scoring.

Customer segmentation and automated activation campaigns for transparency about customer base, product recommendations, churn prediction helped retail to know their customers better.

Cohort analysis is a branch of behavioral analytics in which clients are not viewed as a single set but are divided for analysis into groups called cohorts.

What do ABC analysis, Pareto principle and Lorenz curve have in common?

Low-code is a development method that allows you to design logic quickly and with low implementation costs.

A lack of customer analysis carries great risks and can jeopardize a company's competitiveness.

Intelligent recommendations for action for sales representatives — a new reality in sales.

Analytical CRM uses data analysis technologies with the aim of increasing the quality of the customer base.

Concrete recommendations for action simplify your daily work, improve the decision-making process and save time.

The customer lifecycle refers to the process of passing through the different stages of the relationship between the customer and the company.

ABC analysis is a classification method to rank a company's resources according to their importance and profitability.

XYZ analysis is a classification method to rank the resources of a company.

Customer churn is the ongoing process whereby individual customers abandon the purchase of a company's products or services.

RFM analysis is the analysis of a company's customers to segment them by business value.

In marketing, a net profit is expected to be generated throughout the customer lifecycle. The CLV valuation model can vary in complexity and accuracy, from rough heuristics to the use of sophisticated predictive analytics techniques.