The tangent method is characterized by the fact that there are no fixed group borders, which makes a regular review of the threshold values unnecessary.

RFM analysis is a simple yet efficient way to predict a customer's behavior.

What do ABC analysis, Pareto principle and Lorenz curve have in common?

The customer lifecycle refers to the process of passing through the different stages of the relationship between the customer and the company.

ABC analysis is a classification method to rank a company's resources according to their importance and profitability.

XYZ analysis is a classification method to rank the resources of a company.

Customer churn is the ongoing process whereby individual customers abandon the purchase of a company's products or services.

RFM analysis is the analysis of a company's customers to segment them by business value.

In marketing, a net profit is expected to be generated throughout the customer lifecycle. The CLV valuation model can vary in complexity and accuracy, from rough heuristics to the use of sophisticated predictive analytics techniques.