Panasonic leverages Cusaas for in-store retail personalization

Frankfurt am Main, Germany, 21st November: Panasonic and ADEAL Systems proudly announce a strategic collaboration aimed at fostering innovation and combine Panasonic state-of-the-art retail technology camera and display solutions with ADEAL Systems‘ AI-powered personal shopping assistant CUSAAS (Customer Segmentation As-A-Service) to bring a next level shopping experience.

The new AI-powered solution set to revolutionise retail by personalising advertising with generative AI assistants for customers as they shop. Stores can now automatically monitor the demographics of shoppers, combine this information with buying preferences and additional information such as weather or local events and instantly personalise advertising on displays in the store.

"It’s an ingenious solution that matches the demographic information – never personal data – with buying preferences and other local information to create a new shopping experience. It’s all possible today because of AI. AI in the cameras to identify profiles, AI in the backend system to suggest products and generative AI assistants to instantly deliver personalised advertising. Of course, we always recommend a human check for quality control on the communications before publishing but it is fundamentally an AI automated system that could use generative AI assistants, depending on the choice of the retailer." said Jens-Michael Pohl, Retail Technology: Head of Engineering, Panasonic Connect Europe.

Dr. Vladimit Rubin, CEO ADEAL Systems added, "Panasonic not only has a wide range of innovative retail technology solutions, but it is also a strong consulting partner with a considerable depth of experience. This, combined with the AI powers of CUSAAS, delivers a true end-to-end solution for retailers. While there has been a lot of hype around AI, through this partnership, we are providing a genuine application that delivers controlled integration of AI into retail marketing, customer experience, and operational processes."

"Bricks and mortar retailers are turning to technology to help them enhance the customer experience, tempt shoppers back to the store, and remain competitive with online retailers. While our own solutions enable more control of pricing and stock levels as well as enhanced security and in-store engagement, combined with CUSAAS, we can now intelligently recommend products to customers and so much more. I’d like to invite retailers to see it in action in our CXC which really brings the capabilities to life in a highly visual, hands-on way." (Jens-Michael Pohl)

For more information on Panasonic Connect Europe’s wide range of retail technology solutions or CUSAAS, or if you are interested in visiting the Customer Experience Centre please visit: Panasonic Demos New Ai-powered Service To Personalise In-store Retail