Wine shop leader

Wine trade | 100-200 employees | 300 Tsd. customers | Eastern Germany | ~50 Mln. Annual turnover | Best wine catalog

Automated tracking of the customer base and marketing campaigns, product recommendations in web shop with the the help of Cusaas solution.

Initial situation

  • 6,5 Mln. Transactions for 5 years
  • 373 Tsd. clients
  • Online and offline
  • Proprietary inventory management, Shopware, Access database, Excel

Challenges and Problems

  • Time-consuming manual customer segmentation
  • No automated tracking of the customer base
  • No automated tracking of marketing campaigns
  • No product recommendations in web shop


  • Collected the transactional data from Access
  • Executed data anonymization
  • Rolled out individual enterprise solution for segmentation & recommendation
  • Created individual dashboards and reports


  • Created 65317 product recommendations for 7145 active clients
  • Integrated recommendations in web shop
  • Created reactivation campaign for 20732 dormant clients: 5162 became active
  • Created marketing campaign for specific wine category: 150% sales increased

Let's discuss how customer segmentation analysis can help your organization. Feel free to contact us +49 (0)6102 574 386 0 or via form below.

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