Wine shop leader
4. Oktober 2022
Wine trade | 100-200 employees | 300 Tsd. customers | Eastern Germany | ~50 Mln. Annual turnover | Best wine catalog
Automated tracking of the customer base and marketing campaigns, product recommendations in web shop with the the help of Cusaas solution.
Initial situation
- 6,5 Mln. Transactions for 5 years
- 373 Tsd. clients
- Online and offline
- Proprietary inventory management, Shopware, Access database, Excel
Challenges and Problems
- Time-consuming manual customer segmentation
- No automated tracking of the customer base
- No automated tracking of marketing campaigns
- No product recommendations in web shop
Solution
- Collected the transactional data from Access
- Executed data anonymization
- Rolled out individual enterprise solution for segmentation & recommendation
- Created individual dashboards and reports
Results
- Created 65317 product recommendations for 7145 active clients
- Integrated recommendations in web shop
- Created reactivation campaign for 20732 dormant clients: 5162 became active
- Created marketing campaign for specific wine category: 150% sales increased
Let's discuss how customer segmentation analysis can help your organization. Feel free to contact us +49 (0)6102 574 386 0 or via form below.
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We contact you as soon as it possible
We contact you as soon as it possible
