Political book store
8. September 2022
Books, political books | 1-10 employees | 30 Tsd. clients | Middle Germany | ~5 Mln. € annual turnover
Customer segmentation and effective reactivation of churns and dormants for a political book store.
Initial situation
- 48 809 Transactions
- 35236 Customers
- Online and Offline Stores
- Onix, Excel
Challenges and Problems
- No time for marketing
- No marketing automation
- Missing newsletter automation
- No segmentation for customer
- Know-How for automation is missing
Solution
- Collected the transactional data from the database
- Rolled out the Cusaas solution with customer segmentation and dashboards
Results
- Found 975 active, 540 dormant, and 18406 churn clients
- Lifecycle & RFM segmentation were included in daily process
- Newsletter campaigns were improved
- 559 clients were reactivated
Let's discuss how customer segmentation analysis can help your organization. Feel free to contact us +49 (0)6102 574 386 0 or via form below.
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