Political book store

Books, political books | 1-10 employees | 30 Tsd. clients | Middle Germany | ~5 Mln. € annual turnover

Customer segmentation and effective reactivation of churns and dormants for a political book store.

Initial situation

  • 48 809 Transactions
  • 35236 Customers
  • Online and Offline Stores
  • Onix, Excel

Challenges and Problems

  • No time for marketing
  • No marketing automation
  • Missing newsletter automation
  • No segmentation for customer
  • Know-How for automation is missing

Solution

  • Collected the transactional data from the database
  • Rolled out the Cusaas solution with customer segmentation and dashboards

Results

  • Found 975 active, 540 dormant, and 18406 churn clients
  • Lifecycle & RFM segmentation were included in daily process
  • Newsletter campaigns were improved
  • 559 clients were reactivated