Vegan products champion

Retail, Vegan Food, Bio | 100-200 employees | 180 Tsd. customers | Germany, Bavaria | >15 Mln.€ annual turnover

Customer segmentation and automated activation campaigns for transparency about customer base, product recommendations, churn prediction helped retail to know their costomers better.

Initial situation

  • 1 897 817 transactions for 5 years
  • 196 761 clients
  • Online and Offline Stores
  • ERP, DWH, CRM, Azure + PowerBI, Excel

Challenges and Problems

  • Innovation need: want to establish new marketing automation system
  • No transparency about customer base
  • Need product recommendations
  • Need segmentation
  • Need churn prediction
  • Need “next best offer”

Solution

  • Collected the transactional data from DWH
  • Joined DWH data with database data
  • Rolled out the solution for customer segmentation and product recommemdations

Results

  • Found big amout of churn clients
  • Campaign: Rescue for churn clients 2893 churn made new purchases
  • Created product recommendations for 34384 clients
  • AOV was increased by 23%