URBAN-SHOP „COFFEE & BEVERAGES“

Coffee Roastery, Food, Beverages | SME (DE. Mittelstand) | 10-50 employees | >10 Tsd. customers | Middle-size City in Europe

Customer segmentation service helped Coffee Roastery to find active and dormant customers from Shopify, create individual recommendations for all customer categories and to automate their marketing campaigns.

Initial situation

  • 13707 transactions for 3 years
  • 5183 clients
  • Coffee shops, Web shop, Delivery
  • Shopify, MailChimp/Newsletter

Challenges and Problems

  • No overview of their customers
  • No customers segmentation
  • AOV dropped from 45€ to 39€
  • 50% of clients are newcomers
  • Only generic newsletter to all customers
  • Time-consuming manual marketing

Solution

  • Collected order data from Shopify
  • Rolled out the Cusaas solution for customer segmentation
  • Included product recommendations using specific tagging
  • Created custom dashboards

Results

  • Found 1663 active & 1518 dormant clients
  • Started automated tracking and reactivated 443 dormants
  • Created product recommendations for 2818 clients (active and churn)
  • Newsletter response increased by 12%